Context: 
To celebrate the 20th anniversary of Comic Sans, designers and artists from 38 countries created posters to raise money for Cancer Research. Comic Sans for Cancer is a campaign to raise money and awareness for Cancer Research UK, organised by Strategy’s Chris Flack.

Challenge:
Can Comic Sans have a positive effect on society? In timing with the font’s 20th anniversary, designers and artists from 38 countries were asked to design posters that represent what Comic Sans means to them. Do they love it or hate it? What would the world be like without the Comic Sans? The diverse and intriguing results challenge the way we look at this divisive font.

Impact:
The campaign was able to reach a global online audience of 13 million people. It raised more than $12,000 for Cancer Research UK and has been featured in a wide range of blogs and publications such as Mashable, Digital Arts Creative Review, Design Week, Design Taxi and The Independent.

These graphics were used to generate interest and funding for The Trouble with Ray Kickstarter in December 2015.

michael@morandom.com