Context:
Scout is an affordable, pocket-sized dual-band ADS-B receiver for the display of weather and traffic on the ForeFlight Mobile app. The compact design is perfect for any cockpit, from single-engine piston to high-performance turbine aircraft. Scout is one less device you have to worry about charging. Plug into any portable 5V USB battery or existing USB power source in your aircraft. Scout’s low power consumption lets you fly all day without draining your battery pack. Scout seamlessly connects directly to ForeFlight Mobile on up to 4 iOS devices, and with over-the-air firmware updates delivered through ForeFlight Mobile, Scout is sure to be indispensable for a long time to come.

Challenge:
Create a logo that establishes this new product as unique, yet within the ForeFlight suite.

Context:
Scout is an affordable, pocket-sized dual-band ADS-B receiver for the display of weather and traffic on the ForeFlight Mobile app. The compact design is perfect for any cockpit, from single-engine piston to high-performance turbine aircraft. Scout is one less device you have to worry about charging. Plug into any portable 5V USB battery or existing USB power source in your aircraft. Scout’s low power consumption lets you fly all day without draining your battery pack. Scout seamlessly connects directly to ForeFlight Mobile on up to 4 iOS devices, and with over-the-air firmware updates delivered through ForeFlight Mobile, Scout is sure to be indispensable for a long time to come.

Challenge:
Create a logo that establishes this new product as unique, yet within the ForeFlight suite.

Approach:
Website & social media campaign.