Rice Office of Multicultural Affairs Logo Redesign

Date: Spring 2017
Client: Rice Office of Multicultural Affairs
Role: Graphic Designer

Context:
The Office of Multicultural Affairs (OMA) strives to coordinate and implement comprehensive educational, cultural and social programs designed to emphasize inclusiveness, while promoting intercultural dialogue, awareness and respect for diversity. OMA helps students understand and appreciate racial, ethnic, gender, and other differences, while creating opportunities for students to challenge prejudice and expand their cultural knowledge and appreciation. OMA utilizes its programming and support systems to provide an optimum developmental environment where all members of the University community may reach their potential in an atmosphere free from harassment and bias, thereby ensuring Rice’s standing as an intellectually and culturally-vibrant community.

Challenge:
Redesign the Office of Multicultural Affairs logo at Rice University.

OMA applied branding mockups:

Initial logo ideation:

michael@morandom.com