Design for America Rice Website Redesign

Date: Summer 2017
Client: DFA Rice
Role: Web designer, Marketing specialist, & Studio lead

dfa.rice.edu

Context:
Design for America Rice is building design innovation leadership while making a meaningful social impact in Houston. Students from interdisciplinary teams and work with local community partners to tackle pressing, real-world challenges. One project during my 4 years with Design for America Rice involved (re)establishing our online presence.

Challenge:
Redesign dfa.rice.edu and create a system to empower members to regularly post content and document design projects each semester.

Approach:
This content was then used in addition to photos I would take to create posts across Facebook, Twitter, and Instagram (@dfa.rice). This system is still used today, and has resulted in triple the social media engagement, double the web traffic, and many new partnerships in the community.